McClatchy

McClatchy

Founded in 1857, McClatchy is a leading media and publishing company operating across 29 local U.S. markets. McClatchy's journalism has garnered more than 50 Pulitzer Prizes, and today their reach extends beyond print to digital media, video storytelling, digital marketing, and mobile apps. With more than 65 million readers per month, McClatchy has been commited to reaching communities through award-winning journalism for more than 160 years.

McClatchy sought to refresh their identity to more accurately reflect the needs of an evolving digital landscape. Additionally, McClatchy's online presence needed to convey a more realistic glimpse of their varied business interests, from innovative storytelling and acquisitions to community engagement and digital marketing services. Finally, the organization was looking to engage with a new audience of readers, investors, marketers, and job seekers.

The work shown here was part of a larger brand strategy proposal.

Agency: JK Design
CCO/CSO: Martha Marchesi
Creative Director:
Mark Medeiros
Copywriting: Jim Galligan, Chris Milan

Art Direction/Design: Jason Alejandro, Chris Holewski
Motion/Animation: Tom Winnicki

LOGO SKETCHES

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HOMEPAGE DESIGNS (ALTERNATE PROPOSAL)