Jason
Alejandro


Jason Alejandro is a Puerto Rican graphic designer and educator based between New York City and Philadelphia. He is currently Associate Professor of Graphic Design at the College of New Jersey. Jason’s work examines, addresses, and questions aspects of cultural identity, design history, professional practice, and critical pedagogy through research, making, and writing. More info︎︎︎

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Jason Alejandro is a Puerto Rican graphic designer and educator based between New York City and Philadelphia. He is currently Assistant Professor of Graphic Design at the College of New Jersey. Jason’s work examines, addresses, and questions aspects of cultural identity, design history, professional practice and critical pedagogy through research, making, and writing. More info︎︎︎

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Instagram
Twitter
LinkedIn
are.na
WNW
FORMGEBUNG zine
with Laura Rossi García and Mike Scaringe

In her lecture, Your Brain on Typography, at the April 2015 graphic design residency at Vermont College of Fine Arts, guest designer and critic Ellen Lupton said that “the type can take it”. This collaborative zine is our exploration of giving form (formgebung) to language, whereby letterforms are constructed, translated, de-constructed, and rebuilt between participants.

Each character was rendered individually by two participants and then re-constructed into a composite form by the third person, incorporating elements from previous iterations. The process pushed our notions of how type is made, shaped, and formed.

In the end, we find that new meanings are generated with each adaptation; by repeatedly altering their physical form, the glyphs are now in a permanent state of flux—at first, from maker to maker, and now, from maker to reader.
May 2015