Jason
Alejandro



Jason Alejandro is a Puerto Rican graphic designer and educator based between New York City and Philadelphia. He is currently Assistant Professor of Graphic Design at the College of New Jersey. Jason’s work examines, addresses, and questions aspects of cultural identity, design history, professional practice and critical pedagogy through research, making, and writing. More info︎︎︎

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Jason Alejandro is a Puerto Rican graphic designer and educator based between New York City and Philadelphia. He is currently Assistant Professor of Graphic Design at the College of New Jersey. Jason’s work examines, addresses, and questions aspects of cultural identity, design history, professional practice and critical pedagogy through research, making, and writing. More info︎︎︎

Email
Instagram
Twitter
LinkedIn
are.na
WNW
LIFTED zine

Inspired by the idea of sampling in popular music, LIFTED is a typographic publication that reclaims design history through a curated narrative of song titles ranging from 1900 (“Lift Every Voice and Sing”) to present day. The musical titles represented offer a topical (and incomplete) glimpse of Black public life and lived experience in the United States—focusing on slavery, protest, civil rights, and revolution. Ultimately, these digitized type specimens, “lifted” from printed ephemera, serve as a means of bridging time, media, and artform while calling into question the legitimacy of the design canon.

The typographic specimens in the publication were digitized from the following sources: NY Public Library Digital Collection, National Museum of African American History & Culture, University of South Florida Libraries Special & Digital Collections.

This work was created for the exhibition With a Cast of Colored Stars curated by Kelly Walters, on display at Parsons School of Design in NYC from January 24–March 1, 2022.
Jan 2022


Louie's Hot Bottoms

Visual identity and packaging design for NYC-based hot sauce brand Louie’s Hot Bottoms.
Dec 2021


The Right Type

I wrote a brief article for the UK-based BookMachine blog about my design process for typographic book covers.

Link︎︎︎
Nov 2021

Book Covers

Assorted book cover designs for publishers such as Verso Books, University of Minnesota Press, Georgetown University Press, MIT Press, University of Chicago Press, Princeton University Press, Rutgers University Press, University of Texas Press, University of Toronto Press, and Oxford University Press.
Ongoing


Diseñando Identidad: Community Education, Design & Politics in Puerto Rico
with Laura Rossi Garcia

Lecture given with Laura Rossi Garcia as part of the second BIPOC Design History series, Incomplete Latinx Stories of Diseño Grafico.

Abstract:
In the mid-twentieth century, Puerto Rico’s first elected governor, Luis Muñoz Marín, developed a radical educational program that leveraged design, film, and art to provide basic education for predominantly rural Puerto Rican communities. DIVEDCO (the Division of Community Education), a government sponsored program led by artists and designers, exemplified the disparity between the colonial regimes that pushed for modernization and Americanization of the island and the resistance movements that inspired Puerto Rican patriotism and a search for identity and cultural voice. These talks will serve as an introduction to Puerto Rican 20th century graphic design history with a focus on the individuals who helped lay the foundation for a vibrant tradition of visual and graphic arts both on the island and across the diaspora.

Link︎︎︎
Sep 2021

Cover designs of DIVEDCO publications